For professional service firms01
Build the business.
Big Future
Brand, websites, content, systems, and proposal strategy for firms whose expertise deserves a clearer story and a bigger future.
Marketer · Creator · Speaker · Connector
Good work
deserves to be seen.
I'm Nicki Ketcham. I find what makes a business, place, or person worth knowing, then make sure the right people notice.
Based in Dallas–Fort WorthCurious by nature.
Useful on purpose.
Useful on purpose.
Strategy that earns attention.
Stories that move people.
Community built by showing up.
The through-line
Most people don't need more noise. They need the right story, told clearly.
I'm a marketer, operator, designer, creator, and lifelong beginner. Give me a messy idea, an overlooked place, or a story that has not found its audience yet, and I will find the thread.
My work lives where strategy meets curiosity: building sharper brands, spotlighting local businesses, sharing honest experiments, and helping good ideas travel farther.
Two brands. One instinct.
Notice what matters. Make it impossible to overlook.
I help good work get seen, understood, and chosen.
Explore Big Future
For local businesses & curious people02
Find your people.
NickiDidIt
Local discovery with a human heartbeat: the hidden gems, brave beginners, and gathering places making a neighborhood feel like home.
NickiDidIt / Local discovery
Meet the people in your neighborhood.
A recommendation is nice. A real visit is better.
NickiDidIt follows curiosity through Dallas–Fort Worth and introduces people to the independent businesses, unexpected experiences, and local characters worth leaving the house for.
Burly Bird, American Revelry, and Ivy Coffee have each said customers came in after seeing one of my TikTok videos. That is the kind of attention I care about: not empty reach, but a real person walking through a real door.
149.7Kvideo viewsin 60 days
6.4Ksharesin 60 days
94Ktop feature viewsand counting
3local businessesreporting customer visits
TikTok analytics snapshot · 60 days
Speaking + Media
Useful ideas. Honest stories. Zero motivational wallpaper.
I speak from the middle of the experiment: what I am testing, learning, fixing, and occasionally getting hilariously wrong.
Invite Nicki to speak- 01
Design Magic for Non-Designers
- 02
Networking for Introverts
- 03
Learning in Public
- 04
Creativity, Operations & Getting It Done
Field notes from a lifelong beginner
Learning in public, before everything is polished.
What I'm figuring out now.
I did the thing
Trying unfamiliar things, asking the obvious question, and reporting back honestly.
Building in public
The useful lessons, awkward middle, and real systems behind making ideas work.
People worth knowing
The owners, makers, neighbors, and brave beginners creating places people belong.
A few receipts
CEO + Head of MarketingBig Future Consulting
Director of OperationsMasterplan Consultants
Vice PresidentAAF Fort Worth (2025-2026)
Professional question askerEverywhere else
One good conversation can change everything